Ambrook's Fresh Approach To Financial Tools For Farms and Ranches With Mackenzie Burnett

Ambrook: https://ambrook.com/

Offrange: https://ambrook.com/offrange

"Not Boring" Founder's Letter: https://www.notboring.co/p/america-the-beautiful

Mackenzie Burnett: On Agriculture and American Progress on Rhishi Pethe's "Software is Feeding the World"

Today’s episode features a pretty intriguing startup, Ambrook. I say intriguing not just because they recently announced a $26.1M series A round in this tough environment to raise capital. But they are focused on what I would consider a not very flashy part of the industry, accounting software. Not a new concept. On the surface, it doesn’t sound like one of those moonshot problems startups like to spin a narrative around like mitigating climate change or feeding the billions. But those of us who have spent time on farms or ranches know there are still plenty of opportunities for improvement in this area. And in just over 18 months of commercialization Ambrook already claims to have over 2,500 operations using their software.

Another interesting part of their business is as they were building their financial management tool, they also launched their own media venture called Ambrook Research. They have since rebranded it to Off Range, but it boasts more than 150,000 newsletter subscribers to read stories about agriculture and food.

But will all this lead to better outcomes for producers, a successful business for Ambrook and a more resilient agriculture in the future? That’s what I wanted to know from Ambrook co-founder and CEO Mackenzie Burnett. Before starting this financial management software company, Mackenzie’s prior experience was working in community nonprofits, water asset management, and open source software infrastructure. She holds an M.A. in international policy and climate security from Stanford University.